Branding and Advertising in New York

Key Information


Application Deadline: 24/10/22 at 9:00 am

Opportunity type: Academic-led trips

Faculty: Business and Law

Ref: 10007134


Departure Date: 25/02/23

Return Date: 02/03/23


£950-1000: the estimated cost for flights, accommodation and transfers (excluding DMU Global bursary). Students will also be required to pay for: visits (£145), food and drink, visa/ESTA


DMU Global Bursary: £400


Accommodation: Shared rooms will be provided in a hotel/hostel

Travel: Flights booked by DMU (students travel as a group)


General Enquiries: Global Mobility Office -

Trip Lead: Nurdilek Dalziel -


Third year undergraduate students enrolled on all marketing programmes are eligible to participate on this opportunity. There is a maximum of 20 places available, with a minimum of 15 participants required for this opportunity to take place. Students are recommended to check the eligibility criteria before applying.


Trip description

This opportunity for Level 6 Marketing students to travel to New York in February-March 2023 links to the module content for ‘Brand Portfolio and Campaign Planning’. The purpose of this trip is to study how branding and marketing communications varies within a different cultural context, in a city renowned for marketing and branding opportunities.

Students will get the opportunity to engage with brands such as Mars, visit GPJ experiential marketing agency where they will engage with staff and gain some insights on experiential marketing campaigns (a growing trend in marketing). To apply some of the concepts leant during their studies in a fun and engaging way, students will visit Times Square, home to some of the most expensive out-of-home (OOH) advertising space in the world and major advertising communications. It is a commercial intersection, tourist destination and one of the most iconic neighbourhoods of New York City known for its numerous billboards and advertisements.

During these four visits students will engage with a DMU (marketing freelance) alumni with over 10 years’ experience of the city and its marketing scene to help bring theory to life through reflection on their visits to the different planned activities. This will help students in making connections between theory and practice and encourage them to start exploring their future careers in the broad world of the marketing discipline.

The estimated total cost for flights and accommodation for this trip to New York is £950-1000. Students will be expected to pay the remaining amount after the £400 DMU Global bursary is deducted from the total.

Learning objectives

Participating in a DMU Global opportunity can help you develop a range of skills and competencies that enhance your studies. Through participation in this trip to New York we expect that students will develop their…

  • Understanding of what place branding is and how it impacts on the image and reputation of New York.
  • Understanding of how advertising operates in New York and how this fits into their own knowledge and experiences.

Cultural activities

As part of the broader cultural activities on offer, students will will also visit the Summit One Vanderbilt observation deck, to enjoy unrivalled view of the New York skyline. To immerse themselves in history of New York students will visit the National 9/11 Memorial Museum and Museum of New York City. At the Museum of New York students will focus on visiting the “New York at its core” and “Activist New York” exhibitions, to learn more about What made New York New York?

There will also be an opportunity to visit well known attractions to engage with tourism branding such as the 9/11 Memorial Museum, Empire State Building, Rockefeller Center and Statue of Liberty, Central Park, Brooklyn Bridge. In their spare time, students will be able to immerse themselves in the many iconic cultural references this city provides, broadening their horizons and experiences of branding and marketing. 

COVID-19 information

Travel to USA is permitted according to the travel rules for England as listed on UK Government website. Students are required to be fully vaccinated for COVID-19 prior to travel as per the guidance on the FCDO webpage for USA.

All students that are offered a place on this DMU Global opportunity will receive further COVID-19 advice and guidance by email and in pre-departure briefing sessions. More details and COVID-19 Travel Information can be found here.