Business of Motorsport in Monza & Milan

First and second year BAL students studying Business Management, Entrepreneurship and Marketing related subjects are eligible to participate on this opportunity. There are a maximum of 25 places available, with a minimum of 15 participants required for this opportunity to take place. Students are recommend to check the eligibility criteria before applying.

Trip description

Monza is the heart of Italian motorsport and conveniently, it is only a short journey away from a significant business location of Italy, Milan. This trip will provide students with the opportunity to visit these two locations and understand how motorsport has an impact, both on the local economies that it visits, but also internally within F1, support races, merchandising, sponsorship, etc.

On the Friday and Saturday of the race weekend, the group will explore Milan and some of it’s large and small businesses to see how they take advantage of the opportunities a major motorsport event can bring. Through a combination of engagements guided by the trip lead and independent activities, participants will gain an understanding of the business impact of motorsport into the local economy through tourism.

To follow up from our business visits within Milan itself, we have the opportunity to attend the Italian GP Race Day, whilst students will have an opportunity to watch the racing itself, we will also get together during the day to discuss the business aspects of the event. This will include discussing the sponsorship process, event management, small business vendors (including merchandise, entertainment and catering), the logistical complexities of both moving the teams, but also managing crowd logistics, and finally the commercial global broadcast of the events

Learning objectives

Participating in a DMU Global opportunity can help you develop a range of employability skills and competencies that enhance your studies. Through participation in this Business of Motorsport in Monza trip we expect that:

Before the trip to Monza and Milan, participants will be briefed and introduced to the full details of what is expected from the arranged visits to businesses in Italy. It is also hoped that the group can engage remotely with at least one of these businesses prior to departure.

Cultural activities

Milan has beautiful architecture and culture that students can immerse themselves in during their time there. There’s the opportunity to learn about the culture and history of the city through participating on one of the many walking tours of the local area.

Cultural highlights and points of interest include a visit to the Duomo, Milan’s 600 year old Gothic cathedral; a stroll around the Quadrilatero d’Oro, the worlds most famous shopping district; and Milan’s most famous mural, Leonardo da Vinci’s The Last Supper. As the practice, qualifying and support races will be taking place on Friday and Saturday, students are encouraged to seek out opportunities to embrace the coverage and mix with the local enthusiasts (Tifosi – local fans).

Travel to Italy is permitted according to the travel rules for England as listed on UK Government website. Students are required to be fully vaccinated for COVID-19 vaccine prior to travel as per the guidance on the FCDO webpage for Italy.

All students that are offered a place on this DMU Global opportunity will receive further COVID-19 advice and guidance by email and in pre-departure briefing sessions. More details and COVID-19 Travel Information can be found here.