Sustainability and Innovation in Copenhagen

1^st year BA Marketing, 1^st  year BA Business and Marketing, and 1st year BA Advertising and Marketing Communications students are eligible to participate on this opportunity. There is a maximum of 30 places available, with a minimum of 15 participants required for this opportunity to take place. Students are recommended to check the eligibility criteria before applying.

Copenhagen is one of the most sustainable and entrepreneurial cities in the world which is set to be the first carbon-neutral capital city by 2030. On this trip, students will engage with key issues facing society, including sustainability, climate change and net zero, by learning from renowned experts and engaging with students from various backgrounds and ethnicities to build vibrant international networks.

As part of the academic activities on this trip, students will visit the world-renowned Copenhagen Business School (top 25) and its Innovation hub(s), tour the centre, and meet the resident start-ups. There will be opportunities to engage with and get exposed to scientific innovation aimed at addressing pertinent global problems. Students will also visit DMU partner business School, Niels Brock, and attend lectures (or similar educational activities) on sustainable business developments in Denmark.

Whilst in Copenhagen students will have the chance to engage in a range of activities that are both of cultural and linked to the theme of the trip. This includes a visit to the Carlsberg Brand Museum (£12) and headquarters to learn about the history of the brand and its success in becoming global. Following the visit to the Lighthouse Innovation Centre there will also be a networking lunch offered (£20).

There will also be visits to the award-winning sustainable architecture sites in Copenhagen such as Amager Bakke/ Copen Hill (£18), and Urban Rigger, where students will learn about the innovative start-up businesses behind them. There will also be a Sustainability in Copenhagen walking tour arranged for the group (£20).

Learning Objectives

Participating in a DMU Global opportunity can help you develop knowledge, skills and competencies that enhance your studies. The objectives of this trip to Copenhagen are:

Before the trip students will have the opportunity to learn about sustainability in entrepreneurship and marketing from some of our academic collaborators via virtual talks. They will also be working on various case studies in seminars related to innovation, sustainability, and responsible marketing and communication.

Cultural Activities

Students will also have free time to explore the various museums and cultural attractions of Copenhagen. This could include visiting the Little Mermaid statue, vibrant Nyhavn area and Tivoli Gardens amusement park. Recommended cultural sites also include the Rosenborg Castle and Torvehallerne Food Hall where students can try the famous Smorrebrod.

Travel to Denmark is permitted according to the travel rules for England as listed on UK Government website. Further guidance can be found on the FCDO webpage for Denmark.

All students that are offered a place on this DMU Global opportunity will receive further COVID-19 advice and guidance by email and in pre-departure briefing sessions. More details and COVID-19 Travel Information can be found here.