The Future of Business in Seattle, USA

Key Information


Application Deadline: 06/02/23 at 9:00 am

Opportunity type: Academic-led trips

Faculty: Business and Law

Ref: 10007446


Departure Date: 17/07/23

Return Date: 23/07/23


£1200-1300: the estimated cost for travel and accommodation (excluding any support). Students will also be required to pay for: UK and in-country transfers, visits (£85), food and drink, visa (if applicable)


DMU Global Bursary: £400


Accommodation: Shared rooms will be provided in a hostel or hotel

Travel: Flights booked by DMU (students travel as a group)


General Enquiries: Global Mobility Office -

Trip Lead: Natasha Mwila -


Second and third year students enrolled on the following modules: Contemporary Management (CORP2165), Global Operations and Supply Chain Management (CORP2551), Service Operations Management (CORP3171), Crisis & Business Continuity Management (CORP3364), Global Strategic Management (CORP3501), Managing Change and Innovation (CORP3545) are eligible to participate on this opportunity, priority will be given to Business Management students.


There is a maximum of 20 places available, with a minimum of 15 participants required for this opportunity to take place. Students are recommended to check the eligibility criteria before applying.


Trip description

Seattle is the home to many inventors and innovators. As we look to ascertain the meaning of business in the 4IR, visiting this city will give students open access to 4 of the globe’s leading firms and gives them a chance to experience the future of business up close and in person.

Chances are, the software on your computer, the cup of coffee you enjoyed this morning, the jet you flew on your recent flight, the video game you just played, and the online store where you bought nearly everything you need—those fundamental innovations that made your day—all began in Seattle. It’s a fact: for 150 years and more, Seattle has been a city on the go, shaping and reshaping the way we live, work and play, and having an outsized impact on the world beyond.

There are important lessons to learn from the history of the communities we build. The city’s population is drawn from many nations and enriched by many traditions, all coming together in common cause, but at other times pulling apart in conflicts over race and class. Seattle history sheds light on our increasingly interconnected world. What does it mean to be a strong community? What does it mean to succeed on the global stage? The answers can be found, in part, in the story of Seattle.

Seattle’s long tradition of inventiveness and ingenuity illuminate what it means to be a place of innovation. Its history exemplifies what it takes to stay on the leading edge, be a community willing to take risks, collaborate across boundaries, and persistently aim for the Next Big Thing. This trip takes you to the doorsteps of Microsoft, Amazon, Boeing and Starbucks to take a peek into what the future of business could be like. Activities as part of the trip will include:

  • An AI in Business meeting at Microsoft Headquarters
  • A visit to Boeing headquarters to learn about the future of flight (£18)
  • An immersive educational tour at the Starbucks headquarters and roastery (£26)
  • A tour of Amazon headquarters (the Spheres) and optional free cloud training at Amazon AWS

The estimated total cost for flights and accommodation for this trip to Seattle is £1200-1300. Students will be expected to pay the remaining amount after the £400 DMU Global bursary is deducted from the total.

Learning objectives

Participating in a DMU Global opportunity can help you develop a range of employability skills and competencies that enhance your studies. Through participation in this trip to Seattle we expect that students will…

  • Learn about AI applications in business at Microsoft HQ and the future of flight at Boeing
  • Gain insight into what made Starbucks a success
  • Understand more about Amazon and its cloud training service

Cultural activities

Whilst in Seattle students will also have time to explore a range of cultural attractions. This includes the chance to go on Bill Speidels’ Underground Tour (£18), which involves a humorous stroll through intriguing subterranean storefronts and sidewalks entombed when the city rebuilt on top of itself after the Great Fire of 1889.

There will also be the opportunity to visit the Museum of History and Innovation (£20) which highlights the US tradition of innovation and imagination by collecting and preserving artifacts and stories of the Puget Sound region’s diverse history. Through compelling exhibits, scholarship, education, public programs, and community engagement, MOHAI bridges the past, present, and future.

COVID-19 information

Travel to USA is permitted according to the travel rules for England as listed on UK Government website. Students are required to be fully vaccinated for COVID-19 prior to travel as per the guidance on the FCDO webpage for USA.

All students that are offered a place on this DMU Global opportunity will receive further COVID-19 advice and guidance by email and in pre-departure briefing sessions. More details and COVID-19 Travel Information can be found here.