Marketing Masterclass


This opportunity is open to all DMU students. The maximum number of places for this event is 15. Please check our eligibility criteria for further details.


In cooperation with our partner, Pagoda Projects, DMU Global will be offering twenty online events throughout the 2020-2021 academic year. All events are employability focused and aim to give students an insight into topics related to the international working world.

This event will look at the success of content marketing and measuring digital marketing success. The importance of storytelling will be discussed and a case study of good practice will be analysed. At the end of the session participants will have time to raise any questions they might have related to the topic.

Learning Objectives:

  • Understand fundamental marketing concepts, theories, and principles in areas of marketing.
  • Develop creative solutions to marketing problems.
  • Explain how marketing creates value for consumers, companies and society.
  • Describe the role of marketing in building and managing customer relationships.


Riya Shah – MSc in Management and Marketing at the University of Dundee

Riya studied a Bachelors in Commerce at Mumbai University followed by a Masters in Marketing and Management at Dundee University.

During her degree at Dundee, Riya chose to complete a Marketing Internship at a Manchester Accounting firm. In addition, Riya has experience working as an accountant and marketing advisor in India.


If you would like to join this event, click the ‘Apply now’ button at the bottom of this page. You will receive a formal invitation to register for the event to your DMU e-mail account shortly after the deadline. Please, check your inbox as well as junk inbox regularly.

Key information

  • Application deadline: Monday 15 March 2021, 9am
  • Live session start time: Thursday 18 March 2021, 10am
  • Session duration: 1 hour

If you have any questions about this opportunity please contact us at