Start-up Success Webinar


This opportunity is open to all DMU students. The maximum number of places for this event is 15. Please check our eligibility criteria for further details.


In cooperation with our partner, Pagoda Projects, DMU Global will be offering twenty online events throughout the 2020-2021 academic year. All events are employability focused and aim to give students an insight into topics related to the international working world.

This event will look at the practical steps to build a start- up. In addition, the speaker will address how to adapt a start-up in a time of crisis and use digital channels to promote your brand. This session is a unique opportunity to uncover the learn about the journey of a successful entrepreneur.


  • Start-up practical steps: how to build a successful start-up
  • Experiencing a full cycle of innovation
  • How to adapt a start-up in a time of crisis
  • How you can use digital channels to promote your brand sensitively

Learning Objectives:

  • Learn about essentials aspects of starting up a new business including: creating a business Plan, doing competitor analysis, and using marketing tools to promote your brand.
  • Gain insight from an experienced entrepreneurs
  • Understand the process of starting and growing a business


Erik Ackner – President of Mercku Europe

Erik Ackner, President, Mercku Europe, has been on a ten-year global journey to discover and support innovative technology projects, ranging from renewable energies and electric mobility to digital health and the smart home. In his journey, he has helped over ten companies to grow, including some of his own.

In Berlin, Erik is leading the Wi-Fi efforts of the Canadian research and IoT-powerhouse Mercku, on a mission to pave the way for autonomous smart homes. Further, he is teaching innovation and entrepreneurship at the Berlin School of Economics and Law master programs.

Erik holds a double-master degree from a joint German-Chinese program by BSEL and SWUFE and is now participating in The PowerMBA program. When Erik is not teaching in any of his three languages or running the European division of Mercku, he often advocates as a speaker at conferences for his passion: technology and innovation. His contributions have been awarded with the Dealerscope 2020 40Under40


If you would like to join this event, click the ‘Apply now’ button at the bottom of this page. You will receive a formal invitation to register for the event to your DMU e-mail account shortly after the deadline. Please, check your inbox as well as junk inbox regularly.

Key information

  • Application deadline: Monday 8 February 2021, 9am
  • Live session start time: Thursday 11 February 2021, 9am
  • Session duration: 1 hour

If you have any questions about this opportunity please contact us at