Marketing and Personal Branding in Dubai
Key Information
Information
Application Deadline: 03/02/25 at 9:00 am
Opportunity type: Academic-led trips
Faculty: Business and Law
Ref: 10009327
Dates
Departure Date: 08/06/25
Return Date: 13/06/25
Costs
£950: the estimated cost for flights and accommodation (excluding DMU Global funding). Students will also be required to pay for: in country transportation, visits, food and drink, visa (if applicable)
Funding
DMU Global Bursary: £400
Booking
Accommodation: Shared rooms in a hostel booked by DMU
Travel: Flights booked by DMU (students travel as a group)
Contact
General Enquiries: Global Mobility Office - dmuglobal@dmu.ac.uk
Trip Lead: Mark Prescod - mprescod@dmu.ac.uk
How to pay
Payment details: Students will be required to pay an estimated £500 as a contribution towards the cost of travel, accommodation and transfers (if included) after being offered a place on the trip. The DMU Global bursary will be deducted directly from the overall cost of the booking.
Carbon Levy
Student contribution: To offset the carbon emissions from the flight for this trip there is a £5 Carbon Levy for this trip which has been added to the total cost. Information about how this Levy will be used can be found here.
Trip Profile
Independence
Independence
Trip price
Trip price
Trip duration
Trip duration
Eligibility
Second, third year and postgraduate students from Marketing subject areas are eligible to participate on this opportunity. Furthermore, this includes those with marketing as a subject option from other disciplines. Marketing subject programmes include (UG) Business & Marketing, Marketing, Advertising & Marketing Communications, (PG) Advertising and PR Management, Marketing Management, plus related programmes with a marketing bias. There is a maximum of 20 places available, with a minimum of 15 participants required for this opportunity to take place. Students are recommended to check the eligibility criteria before applying.
About
Trip description
An amazing opportunity to experience this unique, premium city part-funded by the university. Dubai is a relatively young and modern city that has become a destination for tourism and global business. With its glamorous reputation, hot weather and luxury experiences Dubai turns heads and gains attention.
Students will learn form local organisations how Dubai is marketed to tourists and businesses. They will then see how this can translate to their own personal branding as relatively new entrants to the job market. Students will get to visit the DMU Dubai campus They will also experience a lecture delivered by Ruchi Aggarwal, the Strategic Marketing lecturer at DMU Dubai, about the local area and the marketing opportunities offered in this vastly different cultural context. Students will also hear from businesses and individuals with a link to DMU to find out what it is like to live and work in this exciting city.
The estimated total cost for flights and accommodation for this trip to Dubai is £900. Students will be expected to pay the remaining amount after the £400 DMU Global bursary is deducted from the total.
Learning objectives
Participating in a DMU Global opportunity can help you develop knowledge, skills and competencies that enhance your studies. The objectives of this trip to Dubai are:
Cultural activities
This trip will provide students with the opportunity to experience the key leisure and tourism destinations in Dubai, such as the famous palm-tree-shaped man-made Palm Jumeirah, in order to see how Dubai as positioned itself as a tourism destination. The nearby Mall of the Emirates has an amazing ski centre – a winter wonderland in the heart of the desert – a triumph of technology and marketing over environmental conditions. In addition, the group will visit the region’s tallest building Burj Khalifa, to see the incredible view from the top, and its accompanying shopping mall, the Mall of Dubai, to see retail marketing in practice in Dubai.
DMU student stories
Céline’s Marketing trip to Dubai
Celine is a third year Advertising and Marketing Communications student, and in June 2023 she travelled to Dubai as a part of an academic-led trip to explore marketing in the Middle East. She shared her thoughts with us about her experience below. Why did you decide to travel abroad with DMU Global? One of my…