Marketing in Dubai
Key Information
Information
Application Deadline: 05/02/24 at 9:00 am
Opportunity type: Academic-led trips
Faculty: Business and Law
Ref: 10008113
Dates
Departure Date: 03/06/24
Return Date: 08/06/24
Costs
£900: the estimated cost for flights and accommodation (excluding DMU Global funding). Students will also be required to pay for: in country transportation (£15) visits (£100), food and drink, visa (if applicable)
Funding
DMU Global Bursary: £400
Booking
Accommodation: Shared rooms at the DMU Dubai campus halls
Travel: Flights will be booked by DMU
Contact
General Enquiries: Global Mobility Office - dmuglobal@dmu.ac.uk
Trip Lead: Mohammad Torkestani - mohammad.torkestani@dmu.ac.uk
How to pay
Payment details: Students will be required to pay an estimated £500 as a contribution towards the cost of travel, accommodation and transfers (if included) after being offered a place on the trip. The DMU Global bursary will be deducted directly from the overall cost of the booking.
Carbon Levy
Student contribution: To offset the carbon emissions from the flight for this trip there is a £5 Carbon Levy for this trip which has been added to the total cost. Information about how this Levy will be used can be found here.
Eligibility
Second, third year and postgraduate students from Marketing subject areas are eligible to participate on this opportunity. Furthermore, this includes those with marketing as a subject option from other disciplines. Marketing subject programmes include (UG) Business & Marketing, Marketing, Advertising & Marketing Communications, (PG) Advertising and PR Management, Marketing Management, plus related programmes with a marketing bias. There is a maximum of 30 places available, with a minimum of 15 participants required for this opportunity to take place. Students are recommended to check the eligibility criteria before applying.
Please note, if you have already participated on or been accepted for a DMU Global overseas trip between September 2023 and August 2024 you are not eligible to apply for this opportunity.
Students are recommended to apply for no more than 2 overseas opportunities. Further application submissions will not be considered.
About
Trip description
This is fantastic opportunity to experience this unique, premium city part-funded by the university. Dubai is a relatively modern city in the United Arab Emirates, that has become a destination for tourism and global business in a few short years; its glamorous reputation, hot weather and luxury retail offering all helping to market the city.
In this trip students will be investigating how Dubai works and how it is marketed to tourists and business people alike. Staying on the brand new campus of DMU Dubai, you will get the opportunity to mix with the local student population and also receive tutoring from staff including Ruchi Aggarwal, Head of Faculty, Business & Law at DMU Dubai. You also get to meet local business people including Loretta Ahmed from local marketing agency Houbara Communications, and find out what it is like to work and study in this exciting city.
The estimated total cost for flights and accommodation for this trip to Dubai is £900. Students will be expected to pay the remaining amount after the £500 DMU Global bursary is deducted from the total.
Learning objectives
Participating in a DMU Global opportunity can help you develop knowledge, skills and competencies that enhance your studies. The objectives of this trip to Dubai are:
Cultural activities
There will opportunities to visit attractions as core parts of the trip that have been key to the marketing of Dubai as a destination for tourism and global business, including the Dubai Frame and Burj Khalifa. In the evenings, we will also be visiting retail destinations such as the Mall of Emirates and the Dubai Mall where students can eat, drink and be entertained.
We will also be running a cultural trip to the Grand Mosque in Abu Dhabi, around an hour away from Dubai. There is also plenty of free time to explore the city with your fellow students – in the previous trip, we visited the beach / marina, and the Old Town, where you can take boat trips and visit the local markets.
DMU student stories
Céline’s Marketing trip to Dubai
Celine is a third year Advertising and Marketing Communications student, and in June 2023 she travelled to Dubai as a part of an academic-led trip to explore marketing in the Middle East. She shared her thoughts with us about her experience below. Why did you decide to travel abroad with DMU Global? One of my…